Your Google
reviews,
handled.
A card for your counter, replies posted for you, and the numbers behind them.
First month free, then $29.99 a month. No lock-in.
Why reviews matter
20%
Roughly a fifth of what decides which businesses show up in Google's map pack is reviews and how they are handled.
Whitespark 2026 Local Search Ranking Factors
Most people will leave a review if you ask.
A card turns the ask into a two second tap. But without seeing exactly how your card is performing against your local competitors, you will never be in control of your KPI targets or able to make actionable changes to your strategy based on the data. Word Around is a smart NFC card. Same tap. Different result.
BrightLocal Local Consumer Review Survey 2026
Why replies matter
Replying is on Google's own list.
Google's own guide to improving your local ranking tells business owners to reply to their reviews. Most never do, so a profile that answers shows the next customer there is someone home.
It is the only part of your reviews you control.
You cannot stop a customer leaving a bad review, but you can control what sits underneath it.
Your worst review is the one they read.
People often filter straight to the lowest ratings, so it matters that they see you engaged with it.
An unanswered complaint looks like you agreed with it.
Saying nothing is still an answer, and it is usually the worst one you can give.
A profile with no replies looks abandoned.
When people compare you with a competitor, they often pick the profile that looks the most active, not the highest rated.
If you already reply
Half an hour a week, every week, forever. Your time costs more than a dollar a day.
If you don't
Every review you leave unanswered does all five of those, and they stack up.
Either way it costs you more than a dollar a day.
We can't promise a specific position, and we won't pretend to. This is what the service does, not what Google will do about it.
What you get
A card for your counter
Customers tap their phone, your review page opens. No app, no typing, nothing to sign up for. Included in the price.
Automatic replies that sound like you
Every review gets a reply that reads like a real owner wrote it. Correct spelling and grammar, and as relaxed or as formal as suits your business.
SMS alerts for negative reviews
Any review with a complaint in it comes to you by text, whatever the star rating. You find out instantly instead of three weeks later, while you can still ring the customer, report it to Google if it is fake, or just post the reply that is already written and waiting.
The numbers behind it
Every month you get a report on your reviews. It shows how many came in and what star rating they were, a short summary of what customers actually wrote, and how these stats compare to your local competition. It also reports how many taps each individual NFC card got, if you happen to be running multiple.
Your dashboard
This is the dashboard you get when you sign up. Every reply is written and waiting, ready to post or change.
The text that sends you there
You only hear from us when a review actually needs you.
Word Around: a 2 star review from Danielle. Your reply is drafted - check it here: app.wordaround.com.au/d…
What it costs
First month free
then $29.99 per month
- Nothing to pay for 30 days. We take your card at signup and email you a reminder before the first payment. Cancel in the trial and you are charged nothing.
- NFC tap cards included. Yours while you're subscribed. Replacements posted for $25.
- No lock-in. Cancel any time, no exit fee, no contract.
How it works
Your total effort: about five minutes, once.
You sign up on your phone
Find your business, pick how your replies should sound, choose your card. About three minutes.
You add us as a manager on your Google profile
One screen on your phone, takes a minute, and you can remove us any time with one click. It is the only step we cannot do for you.
Your card arrives
Dropped off within two working days, already programmed. If we are standing in your shop, it works before we leave.
That's it
From then on, four and five star reviews are answered for you without being asked. Anything with a complaint in it comes to you by text first, whatever the rating. Nothing to install and no password to remember. The text takes you straight in.
Questions
Do you get access to my emails or my accounts?+
No. Only manager access on your Google Business Profile, which you grant and can revoke in one click. Nothing else.
Will this get my Google profile in trouble?+
No. Google bans review gating, which means filtering customers by whether they're happy before showing them the review link. This service doesn't do that and never will, because it can get a profile suspended.
Do the replies sound like a robot?+
An obviously automated reply is worse than no reply at all, so this is where most of the work went. Every reply thanks people properly, picks up what they actually said and matches the effort they put in. You choose how formal it sounds: Relaxed, Friendly or Formal. Every reply is checked before it goes anywhere: it will never offer a refund, admit fault, promise something on your behalf, or repeat a complaint back as though it were established fact. Anything it is unsure about comes to you instead of going up. You can change that setting whenever you like.
What if I want to stop?+
Cancel any time, no exit fee. The cards stay with you, but they are tied to your subscription. Once it stops, tapping one no longer opens your review page. If you come back later we switch them on again rather than sending new ones.
What if I don't have a Google Business Profile?+
I'll help you set one up. It's free.
Do my customers need an app?+
No. They tap the card with their phone, or scan the QR code with the camera, and your Google review page opens straight away. No app, no typing, no hunting for your business. They do need to be signed in to a Google account to leave a review, which most people on a phone already are.
Postcards
The card they take home with them.
You'll never catch every customer at the counter.
A printed card that goes home with them, in the bag, with the invoice, on the seat of the car. It promotes whatever you want, and your review code sits on it, so the ask is still there later.
Your first design is free when you sign up. You only ever pay for printing.
See postcardsGet started
Leave an enquiry
Not ready to sign up, or want to ask something first? Leave your details and I will get back to you.
Need help?
Text or call
0495 039 767
hello@wordaround.com.au
Hours
9am to 5pm, Monday to Friday